This is a powerful story about the place of mobile technology and Internet blogs and file sharing sites in the world of advertising. We are now doing some of the most costly and powerful work of the advertising companies for them - for free!
Bristol-Myers Squibb is donating a dollar to fight AIDS every time someone goes to their website and moves the match to the candle and lights it. This site is functional and well designed, and contains memories and stories from AIDS health care workers, family, friends and survivors.